The name of the cybercriminal's game is profit.
Ever-increasing data breaches, ransomware proliferation . . . more and more, businesses are attacked in pursuit of money. Whether that's holding data for ransom or selling off your customers' private information, cybercriminals will use any exploit they can to cash in.
Unfortunately, your own employees can be unwitting accomplices. Experian's annual Data Breach Industry Forecast highlights employee negligence as a major factor in cyberattacks.