digitalmarketing-overview

Digital Marketing Services

Digital Marketing takes many forms.  Which you choose depends on the marketing goals you want your website to accomplish. 

  • More sales leads? 
  • Higher search traffic?
  • Finding new customers in new places? 
  • Retaining customers over the long term? 
  • Establishing your company as THE authority?

PlanetMagpie offers a variety of Digital Marketing services, each provided by experienced marketing professionals.  Our services are available on a one-time or ongoing basis.  Our most popular service is the Marketing Service Plan, where we become your Digital Marketing Team! 

Take a look at the service options below and select how you’d like PlanetMagpie to market your business online!

digitalmarketing-MSP

Marketing Service Plan (MSP)

Actively marketing your business on the Web is essential in today’s competitive market. Ranking high in search engines takes a focused and continuous effort. You need to consistently engage your existing customers, and reach out to new audiences all of the time. The businesses that do this, thrive.

For most small companies, the biggest impediment to digital marketing success is the cost of hiring an experienced marketing manager. But what if you could have an entire professional marketing team at your disposal for about 30-50% of the cost of an in-house marketing manager? With PlanetMagpie, you can.

Engaging PlanetMagpie to handle your company’s Digital Marketing gives you access to their award-winning team of web & graphic designers, web developers, copywriters, SEO engineers, email marketing experts, social media consultants, and project managers. PlanetMagpie can augment your existing in-house marketing staff, or we can become your Digital Marketing department.

Ready to put your digital marketing into really good hands?   Use the Contact Us form to the right and let’s get started!

Select the Services in Your Marketing Service Plan:

  • Monthly onsite meetings to plan marketing initiatives for each month
  • Monthly newsletter/blog copywriting, design, and email campaign development
  • Website updates (news, social media, content)
  • Social media content creation and promotion (including social-friendly Video Production)
  • SEO statistical reporting & recommendations
  • Pay-Per-Click SEO management
  • Local listings and online directories management
  • Press release copywriting and distribution
  • Graphic design (datasheets, business collateral, signage, etc.)
Website Maintenance

Website Maintenance

Your website acts as your 24/7 brand representative.  It’s a window through which customers see your value.  Since 93% of consumers start their buying process with an online search, a sluggish (or broken) website can mean the difference between customer engagement and customer abandonment!

Good maintenance keeps your website viable.  But there’s more to maintenance than the occasional security patch.  Think of your website like a luxury car.  You want a mechanic who can keep her running, and make upgrades to improve her value over time.

At PlanetMagpie, our Digital Marketing Team is your mechanic.  Choose from our list of maintenance tasks and value adds:

Maintenance Tasks

  • Security Patches
  • Database Maintenance/Backups
  • Software Upgrades
  • Preventing Denial-of-Service (DoS) Attacks
  • Stopping Hacker Infiltration
  • Uptime Monitoring
  • Sitefinity CMS Maintenance (we specialize in website maintenance for Sitefinity-based websites and their SQL databases)

Keep your website running smoothly with professional maintenance!

Value Adds

  • Update Webpages
  • Keep Content and Links Fresh
  • Edit/Update Images
  • Resolve Issues with Third-Party Apps
  • Fix Mobile Presentation Issues
  • (We host websites!)

With PlanetMagpie handling your website’s maintenance, you can expect all sorts of advantages:

  • Up-to-date websites get more traffic and work better on mobile devices
  • Fresh content improves SEO rankings and grows your audience
  • New Web technologies increase your website’s capability to satisfy customer needs
  • Regular maintenance gives your website a long and happy digital life

Ready to give your website the “Professional Treatment?”  Request a Website Maintenance quote by clicking the Contact Us form on the right.

digitalmarketing-email

Email Marketing

According to BtoB Magazine, 59% of B2B marketers cite email marketing as the most effective channel for generating revenue.  With a response rate ten times higher than banner advertising, it’s easy to understand why!  Whether you’re sending a promotional email, a newsletter, or even a holiday greeting, email marketing keeps you connected to customers while reinforcing your brand.

Think of PlanetMagpie as your personal marketing department.  Our team not only designs you a custom email template, we create persuasive content that engages your audience, distribute it to your mailing list, and then provide you with statistical analysis of each campaign.  We've partnered with Campaign Monitor and Constant Contact for years, in order to stay within best-practice email guidelines and deliver high receipt rates.

PlanetMagpie manages each and every aspect of your professional (and successful!) email marketing campaign.

Harness the power of email marketing and unleash your marketing potential

  • Direct engagement with customers and increased website traffic
  • Analytics track email open rates and clickthroughs (who opened the email, which links they clicked), giving you feedback to increase future emails’ success
  • Faster and cheaper than traditional print marketing materials
  • Build up a mailing list that will nourish your sales pipeline for years

If you aren’t already cashing in on email marketing, you should be.  If you are, you’ll improve your success rate by hiring PlanetMagpie.  Request an email marketing quote by clicking the Contact Us form on the right. 

digitalmarketing-copywriting

Copywriting

93% of B2B buying processes begin with an online search.  Will your website convince buyers to buy from you?  Or will your competition convince them instead?

Producing persuasive content is the most challenging part of building and maintaining a business website.  It makes the difference between a self-centric website nobody visits, and a customer-centric website reaching those 93% of readers before your competitors do.  There's an art to this kind of selling.  It's called Copywriting.

Copywriting is not a one-time project, but an ongoing marketing strategy to engage customers and keep your search engine rankings high.  For best results, you'll need a long-term partner to keep producing quality content over time.  PlanetMagpie has a Digital Marketing team with copywriters and SEO experts on staff.  Our team has over 10 years of experience writing for our Web Development customers.  Working with us, your content will speak in your customers' language, and help you stand out from your competitors.

Our Copywriting customers enjoy successes like:

  • Increasing their website traffic 300%
  • Newsletter open rates up to 65%
  • Citations in major media outlets like the New York Times
  • Blog visits of over 30,000 a month
  • Winning awards for their websites

With PlanetMagpie as your Copywriting partner, you have an asset that produces website content, email newsletters, sales emails, case studies, editing, and more!  All content is SEO-friendly (see "Search Engine Optimization" below).

Use the Contact Us form to tell us what kind of content you need! 

Social Media Consulting

Social Media Consulting & Sharing

Social media conversations increase the speed of closing sales by 20%.  Do you have a marketing team dedicated to promoting your business on social media?

Social media channels like Twitter, LinkedIn, and Instagram are an excellent way to communicate with customers every day.  You can use social media as a marketing medium AND a relationship builder.  You’ll see more bang for your buck than almost any other marketing platform.

With our Social Media Consulting Service, you can have PlanetMagpie operate social media marketing for you!  Or we'll act as a social media advisor to your own team.

PlanetMagpie has maintained a social presence for many of our Web Development customers since 2010.  We dedicate time each month to managing their social conversations, so that they can focus on growing the business.

Add social media without a big time commitment, by using PlanetMagpie's Social Media Consulting Service.

If you’re not on Social Media, you’re missing a big chunk of your audience.

  • We manage your social presence on:  Facebook, LinkedIn, Twitter, Instagram, YouTube, Google+, or niche social platforms
  • Regular conversations with followers, building relationships
  • Strong branding that resonates with your audience (such as the "Forklift Boss" brand).
  • Add video!  We partner with a video production agency to create videos for your website and social media.  Great for announcements, product features, or a portfolio.
  • We create content according to your business guidelines & audience's desires.
  • Recommend strategies for using social media in your marketing plan.

Ready to add social media to your marketing strategy?  Call PlanetMagpie at 510-344-1180 and ask about Social Media Consulting!

digitalmarketing-seo

Search Engine Optimization (SEO)

A whopping 75% of online visitors never look past the first page of search results.  If you’re not competing for high search traffic, you’re falling behind those who are.

SEO (Search Engine Optimization) is what helps customers find your website.  There are two types of SEO:  Organic SEO and Pay-Per-Click (PPC).  Both empower your website to take on competitors in the search engines.

PlanetMagpie has had its own SEO team for over ten years.  When you contact us for help improving your site’s rankings, you’re assigned your own SEO expert, right here in Silicon Valley, to work out your individual approach to SEO.

With a consistent SEO program running, your website shows up in searches for your area of expertise and your local region.  New audiences find your business.  You gain more traffic, increase your sales, and build long-term growth!

[DOWNLOAD OUR SEO SERVICES DATASHEET]

PlanetMagpie’s Search Engine Optimization services include:

  • Basic Organic SEO
  • Monthly Traffic Review, Statistics Reporting, and Recommendations
  • Local Listings Management
  • Pay-Per-Click Management
  • Link Building
  • Social Media PPC Advertising
  • Premium SEO Service (includes all services)

Ready to build your SEO?  Call PlanetMagpie Sales at 510-344-1180 to get started.

digitalmarketing-graphicdesign

Graphic Design

Stand out from your competitors with a professional brand, both in your business collateral and on the Web.  A solid corporate identity makes you recognizable, trustworthy, and memorable.

PlanetMagpie’s award-winning graphic designers take your brand and expand it across all your collateral for a unified look and feel.  Everything from custom illustrations, to top-quality photography, to letterhead branding.

Need an all-new corporate identity?  We can provide that too!  Check out our Identity Design portfolio for examples.

Our designs are tested for real-world use so that they don’t just look good--they deliver results, day after day, everywhere you need.  PlanetMagpie has established relationships with local printers for high-quality digital imaging and fast turnaround. 

Let PlanetMagpie provide custom graphic design for all your business collateral:

  • Datasheets, Fact Sheets, Brochures, Folders, Stickers, Postcards
  • Letterhead, document templates, slideshow branding, labels, envelopes, business cards, e-signature
  • Signage (building signage, conference booth signs, car wraps)
  • Branded giveaways for trade shows and sales (hats, jackets, notepads, etc.)
  • Social media branding and image updates on your website
  • Publication and Online Advertising Design

Ready to give your sales team the visuals they need to sell your company's services/products?  Call us at 510-344-1180 and ask our Creative Director about your next graphic design project!