Website Maintenance Agreements—When Was the Last Time You Updated Your Website?
The most effective websites, in terms of user response and search engine rankings, are updated frequently. And websites, just like cars, can break down. They need regular updates & maintenance to keep running smoothly.
Here are a few reasons why a website needs maintenance too:
1. Sometimes websites break. Simple fact. (Especially if you're not hosting with us!) Common causes include server connection issues, DoS attacks on servers connected to a website's host, presentation issues caused by web browser updates, third-party web application issues, old scripts/plug-ins that are incompatible with new browsers, etc. And when they break, they need fixing. Fast.
2. A website that isn't updated regularly quickly loses appeal with visitors. Which means less traffic, fewer potential customers, and lower search engine rankings.
3. New technology can help to better convey your site's message to your customers and make it more effective.
What updates will you make this month? This quarter? Do you have a plan on what to update and when? If not, take a look at these recommended updates.
Updates You Should Make Regularly
WEEKLY/MONTHLY
Website Content – Add more content for new products/services, or answer some questions Sales gets all the time.
News Announcements – Did you target a new market this year? Launching a new product soon? Build up attention with press releases and social media involvement.
SEO – Search engines change their focuses whenever the market does. You'll need new titles and keywords to keep bringing in visitors.
QUARTERLY/SEMIANNUALLY Navigation Changes – Traffic statistics often reveal if visitors are getting snagged by confusing navigation or navigation that isn’t working in all browsers. Correct this with a navigation design rework.
Programming Fixes – You might have a bug that pops up every X signups. Not important enough to fix right away, right? You should. It may be driving visitors away, and you wouldn't know it.
ANNUALLY Updated/New Layout – A new layout means another way to pull in fresh customers. More attention from search engines. And a chance to improve on customer relationships by making their visit easier.
Full Content Rewrite – The market changes all the time. Things your audience responded to last year may not work anymore.
Come to PlanetMagpie for One-Time Website Updates or a Regular Web Maintenance SLA
PlanetMagpie has designed and updated business websites for over 11 years now. Our websites help train stations run, equipment dealers sell internationally, and major retail outlets bring their inventories online.
If you only need one update this month, just call us. We'll have it done in no time.
If you need something more frequent, consider
a Web Maintenance SLA.
PlanetMagpie Web Maintenance is a monthly agreement, much like our Network Support SLA (Service Level Agreement), applied specifically to websites.
How the SLA Works
Web Maintenance SLAs reserve a set number of hours each month for on-call website updates. PlanetMagpie will help you determine how many hours a month you need, based on your website goals for the year and any existing issues with the site. Then simply email your edits or requests to
webdev@planetmagpie.com, and your edits are made within 24 hours.
With PlanetMagpie's broad web marketing skill set, you can use your hours toward any of our Web Development services!
For instance:
- New Website Content and Images
- Database Programming
- SEO Implementation & Monitoring
- New/Updated Links
- Flash Design and Updates
- Email Marketing Campaigns
- Graphic Design
- Copywriting
- Online Form Development
- Troubleshooting Problems
- New Feature Implementation (video or audio files, web analytics, portfolio/slideshows, third-party application integration, etc.)
- User Training (Content Management Systems, Blog Training, SEO Training)
How Often You Update Your Website Determines How Well It Works for You
Are you discussing a website project with us? If so, ask about Web Maintenance.
If you haven't decided yet,
call PlanetMagpie at 408-341-8770 and ask if a Web Maintenance SLA makes sense for you.
